T'is the Season for Increased Sales
With the holiday season approaching, there’s no better time to start advertising your cannabis brand online. In 2018, an estimated 165.8 million people shopped online between Thanksgiving Day and Cyber Monday spending over one trillion dollars. Between Thanksgiving and Christmas, more people are shopping online than any other time. So, it's not a surprise that the holiday season can account for as much as 30 percent of some retailers’ total sales.
This year’s upcoming holiday season poses a great opportunity for cannabis brands to increase their sales and gain new customers through digital advertising. Since people are already shopping online, they will be more likely to try out a new product without feeling like it's a huge investment. Or, they could be inspired to purchase gifts for other cannabis-lovers in their life.
Advertising Tips & Tricks For The Holiday Season
The holiday season is an excuse for cannabis companies to create new discounts and promotions that incentive sales. Brands can promote buy-one-get-one deals or discounts for referring friends. Holiday season discounts are a smart way for companies to attract new customers and engage their existing customer base. While these promotions work well on their own, they are much more effective when advertised online.
Additionally, holidays are a great opportunity for brands to create new, original content that targets holiday shoppers. Creating holiday-themed advertising campaigns can help your brand stand out from the competition and draw in new customers. Just be careful not to utilize any imagery that would appeal to children, such as Santa Claus.
Advertising via banner ads on popular websites is the most effective way to catch the eye of online shoppers and convert them to first-time customers. However, many cannabis brands have only been able to digitally advertise on cannabis-focused publications such as High Times or Dope Magazine. This prevents cannabis brands from being able to reach first-time customers who aren’t as well-versed in the cannabis industry or have never tried cannabis before.
Give Your Brand the Gift of Vana
That’s where we come in to help. When you choose Vana, our creative teams will help your brand design effective banner advertisements and strategically place them in mainstream media properties that reach over 200 million consumers. Our sophisticated martech allows you to target certain types of customers in specified locations, giving you the tools to direct your brand’s message to the specific customers you’re seeking.
To learn more about how Vana can help your brand capitalize on this holiday season, check us out at https://www.govana.com/ .